Executive Summary
The IMC Plan that we have constructed consists of all of our objectives that we must consider and approach during our entire campaign. We have clearly identified all of the major components required to achieve our goal of promoting the Mazda3 to our target audience. Our main focus is to communicate the benefits of the Mazda3 through personal selling and event sponsorship. We will be completing this task by installing a temporary booth in high traffic locations for students around campus. The event sponsorship will be promoted through our Mazda Pub Night events and this will in turn create awareness for our product and excitement for new users. The ballot forms that they will fill out at this event will enhance our customer profiles and measure how effective our event sponsorship has benefited the promotion of the Mazda3.
Table of Contents
1. Introduction & Mrk Communication Objectives
This Is Not the Target Market
Mazda 3
Marketing planning cards2. Budget Strategy
3. Budget Allocations( Table)
4. Creative Plan
5. Media Plan & Objectives
6. Media Strategy
7. Media Selection & Rational
8. Sales Promotion Plan & Promotion Execution
9. Conclusion & References
Introduction
The following information will be an elaborative explanation of how we will convince our potential consumers that the Mazda3 is a perfect vehicle for their busy lifestyles. In our campaign that has been developed we have concentrated on strategies and tactics targeting College and University level students. Our main strategy is to position the Mazda3 vehicle into the student's minds; this will be communicated through a Mazda information booth on campus. We strongly believe this IMC plan is very reality based and can be very useful to the Mazda Corporation.
Marketing Communications Objectives
Our goal is to sell 700 more Mazda3 vehicles in one year. Our objective is to achieve...