Jeffery Peterson Bezos - Founder and C.E.O. of Amazon.Com

Essay by devilidevil September 2004

download word file, 5 pages 3.0

INTRODUCTION

EARLY LIFE

Jeffrey P. Bezos was born in Albuquerque, New Mexico. He showed intense and varied scientific interests at an early age. He rigged an electric alarm to keep his younger siblings out of his room and converted his parents' garage into a laboratory for his science projects. The family moved to Miami, Florida, where Jeffrey attended Miami Palmetto University high school. There he fell in love with computers and was valedictorian of his class. He entered Princeton University planning to study physics, but soon returned to his love of computers, and graduated with a degree in computer science and electrical engineering.

EARLY CAREER

After graduation, Jeff Bezos found employment on Wall Street, where computer science was increasingly in demand to study market trends. He went to work at Fitel, a start-up company that was building a network to conduct international trade. He stayed in the finance realm with Bankers Trust, rising to Vice Presidency.

At the age of 26, he became the youngest-ever vice-president of the Bankers Trust Company.

In December 1990, he moved to DE Shaw & Co, a high-end company specializing in arcane financial transactions, where he specialized in spotting new business opportunities and became the youngest-ever senior vice-president at the age of 28.

He observed that Internet usage was increasing by 2300 percent a year. He saw an opportunity for a new sphere of commerce, and immediately began considering the possibilities.

RISE OF AMAZON.COM

Bezos reviewed the top 20 mail order businesses, and asked himself which could be conducted more efficiently over the Internet than by traditional means. Books were the commodity for which no comprehensive mail order catalogue existed, because any such catalogue would be too big to mail

He flew to Los Angeles the very next day to attend the American Booksellers'...