I.INTRODUCTION
In 1907 Eugene Shueller a young French chemist developed an innovative hair-color formula. He called this new perfectly safe hair "Aureole". With that the history of L'Oreal began. Eugene Shueller formulated and manufactured his own products which he then sold to Parisian hairdressers. Before long, Eugene Schueller was exporting his hair-coloring products to other countries. As early as 1912, L'Oreal products could be found in Holland, Austria and Italy. A few years later and up to now L'Oreal group is present worldwide through its subsidiaries and agents. L'Oreal group now markets over 500 brands and more than 2000 products in all sectors of the beauty business. They are found in all distribution channels from hair salons and perfumeries to hyper supermarkets, health/beauty outlets and direct mail.
II.ANALYSIS OF THE MARKET
A.SEGMENTS
1.Professional Salon
Professional Salon is comprised of six distinct divisions - Red ken,
L'Oreal Professionnel, Kérastase, Mizani, L'Oréal Classic Salon Products and Matrix Essentials - each with its own unique personality and customer base.
English: Men Antiregreasing gel by L'oreal Men. Č...
English: Dutch office of cosmetics giant L'Oreal a...
English: A Mannheim tram in Helsinki, Finland. Lin...Developed with the passion and expertise of salon professionals, each division provides its customers with exactly what they need...innovative products formulated with the most advanced industry technologies in the world.
Founded on the strength and quality of its salon products, L'Oreal
Professional Salon brands are sold exclusively through hair salons and specialty retailers in the United States and worldwide. Dedicated to the development of professional hairdressers through innovative partnerships and educational training programs, the divisions continue to break cultural and beauty boundaries, and lead the way in the world of hair colour and hair care
2.Consumer Products
L'Oreal's Consumer Products Division is dedicated to bringing a wide variety of hair care, hair colour, skincare, colour cosmetics and fragrances to families everywhere -- at prices they can afford. The Division's star properties,