Learning the Tools of Leadership
Statement of Case Study
The decision to purchase a business of my own was not an easy task. There were many
things to consider before the final decision was made. First of all, exactly what did I
want to accomplish: to make millions of dollars, or it to have the freedom of being
my own boss? By opening a business, I could make a huge profit, depending
on the market. I also had to consider being ready to devote an exorbitant amount of time
and energy to this business. The commitment had to be there and I wanted to run a
successful business. Also knowing what motivates myself was another process in making
this decision. By understanding my needs I can use this to reach out and understand
individual needs. I knew is would be motivated opening my own business. Also, I knew
there were risks and losses that may occur as well but this was the chance I had to take, to
invest my money in something I could call my own.
Valued Customer
Customers
Customers are Ignoring YouI had great ideas for my business and
wanted to input my philosophies into my business. I knew going back to school for my
masters degree and running my own business would be tough but this was just another
challenge I would have to overcome. Right now the job market is tough and there are no
jobs out there, which I found, that suit my needs.
The problem I now face is constructing a market plan that will bring in the
customers and accept my business with open arms. My business will provide excellent
quality and quantity of the products and services. I will be providing my consumers with
the convenience of renting and buying DVD movies and games in their neighborhood.