Levels of planning at SBC

Essay by shuanhUniversity, Bachelor's April 2004

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Levels of Planning

Southwestern Bell Communication Inc. is a diversified communications company, owning several of the worlds' leading data, voice and Internet Service Provider. What made SBC transform from a regional telephone into a global communications provider was the leadership of Edward E. Whitacre. Mr. Whitacre, Chief Executive Officer and Chairman of the Board, did an analysis of the company's weaknesses and strengths when he took over the company in 1990. He knew where the company was at and he knew where he wanted the company to be in the future. At that point SBC was only accessible to certain regions of the United States. He then created a plan to run more fiber optics to different regions and aimed to get more customers. Mr. Whitacre's leadership of the SBC family of companies, once the smallest of the original "Baby Bell", has become one of the largest telecommunication companies in the world.

Over the past decade his leadership has gotten SBC named the "world most admired" telecommunications company by Fortune magazine for the sixth consecutive year in 2003, making SBC the only telecommunication company to hold the number one spot since the award was published. Fortune magazine also named SBC "America's most admired" telecommunications company for the seventh time in eight years.

The mission of SBC Communications Inc. is to meet customers where they are and help them get to where they need to be. That mission starts with the critical local connections provided through its subsidiaries, and build from there with a full range of voice, data and e-business services and solutions to meet a wide range of business and consumer needs.

Since the enactment of the telecommunication act in February1996, under the leadership and vision of its CEO, SBC Communications has completed several acquisitions to establish itself as...