Life Cycle Management Analysis

Life Cycle Management Analysis

Doreen Young

Axia College of University of Phoenix

For the past years we have seen how APPLE Computers Inc. has not only introduced the IPod into the market for music players, but created the new must have pop icon. The following is a brief analysis of the product life cycle of iPods. IPods were first introduced to in 2001 and has since grown into a recognized cultural symbol. Designed and marketed by Apple Computer, iPod is a brand of digital audio/video players that stand apart from the rest due to their user friendly interface and sleek design.

IPods were first introduced to in 2001 and has since grown into a recognized cultural symbol. Designed and marketed by Apple Computer, iPod is a brand of digital audio/video players that stand apart from the rest due to their user friendly interface and sleek design.

English: Four external ("wall") chargers for iPod ...

English: iPod classic front view

Two designs of iPod earphones. The current version...

Customers can carry their entire music collection and more in their pockets. Although Apple Computer already had a huge following of loyal customers, the iPod has created a new generation of Apple fanatics that simply cannot get enough of the iPod and all of the iPod attachments that have since developed.

Competition is also quickly increasing as new players are being incorporated into the market. Some of the main competitors include Creative Technologies, Dell and Sony. All of which create similar players that incorporate design and functionality. The first casualty that fell to the iPod was the IRiver Rio that could not compete with the loyalty people have for Apple.

Part of the iPod secret is the iTunes software. This is a platform where you can download music into your iPod and organize the files. It offers a library of over three million...