Logistics System of Woolworth

TABLE OF CONTENTSIntroduction…………………………………………………………………..

CHAPTER 1: PLANNING AND CUSTOMER RELATION STRATEGY (PG 03)PART ACustomer RelationCustomer Service…………………………………………………………………….

Customer Complaints………………………………………………………………..

Checkout System……………………………………………………………………Quality ………………………………………………………………………………Community commitment…………………………………………………………….

Brands……………………………………………………………………………….

PART BPlanning and Strategies.

In-shop ServicesProduct Demonstrations……………………………………………………………….

Floor Strategy…………………………………………………………………………Sales and Marketing strategyVenture with Caltex……………………………………………………………………Private label………………………………………………………………………………….

CampaignsFresh Food People………………………………………………………………… Fresh Food Kid……………………………………………………………………….. Christmas 2006………………………………………………………………………..

PART C Customer FocusCustomers Oriented……………………………………………………………………………Location………………………………………………………………………………………...

Transportation………………………………………………………………………………….

CHAPTER 2: INVENTORY STRATEGY (PG 11)1)Overview………………………………………………………………………………2)Inventory, Forms of Inventory………………………………………………………….

3) Woolworths strategic Pillars…………………………………………………….……4) Inventory reduction Through CPRF Model………………………………………………5) Co Managed Inventory Efforts……………………………………………………………6) Inventory And Time Reduction Through RFID …………………………………………...

CHAPTER 3: LOCATION STRATEGY (PG 18)Part A: Woolworths Location Strategy…………………………………………………………………………………a.Major Transport Centers………………………………………………………..

b.Customer Focus…………………………………………………………………..

c.Easy Access……………………………………………………………………….

Part B: Network Planning……………………………………………………………….

Part C: Some of the Direct Impact of Location Strategy………………………………Part D: Preference of Supermarket based on Location…………………………………Part E: Actual Buyer Volume…………………………………………………………..

CHAPTER 4: TRANSPORTATION STRATEGY (PG 25)Part A: Importance of effective transportation system……………………………………….

Part B: Woolworths Transport Management Systems (TMS)……………………………….

Part C: Transportation Strategies of Woolworths……………………………………………1)Shipment Consolidation……………………………………………………….

Caltex service station in Singapore

Logo of the anti-RFID campaign by German privacy g...

Caltex Woolworths Petrol Station, Wagga Wagga, New...

2)Flow Through Distribution Centers…………………………………………...

3)Cross-Docking…………………………………………………………………..

Part D: Vendor Capability…………………………………………………………………….

1)Guaranteed Purchase Order Acknowledgement (GPOA)……………………2)Advanced Shipping Notice (ASN)………………………………………………3)Inbound Service Level (IBSL)…………………………………………………4)Packaging and Barcode Compliance………………………………………….

Part E: National Transport Safety……………………………………………………………..

INTRODUCTION:Woolworths Limited is an Australian retailer with the primary operation is supermarkets. It has venture with Caltex. The group consist of 766 supermarkets and has implemented "Project Refresh' to achieve the lower costs. Woolworth provides internet retailing service to its customers through Green Grocer, Home shop and Ezy banking (with CBA permission).According to Woolworths now it's a household name with over 13 million customers per week. It is not only the largest food retailing company in Australia employing 180,000 people. (Source www.aspecthuntley.com.au)Woolworth Limited has different divisions Food, liquor, petrol and General merchandised.

Food Retailing involves Woolworths Fresh food People and fresh Food people Safe way.

Liquor operation consist of BWS, ALH retailing Liquor outlets (424 store) Dan Murphy (80 stores) and First...