Look and Feel Paper

Essay by joneskUniversity, Master'sA+, January 2005

download word file, 6 pages 2.5

Downloaded 363 times

How long ago was it that if you required groceries one would pay a visit to the local supermarket or if perhaps one was in need of a new pair of shoes, a shoe store was the answer? Today, turn on a computer, log on to the Internet and all your shopping needs are simply a few clicks away. Technological advancements can be witnesses almost everywhere and eBusiness is growing at such a rapid rate that it can be difficult trying to keep up. Yet, because there is such a vast market available, deciding on a particular organization on which to conduct business with can be complicated.

In the following paragraphs, three different Websites will be compared: Amazon.com, BarnesandNoble.com and Abebooks.com. These three Websites are book suppliers, but each maintains their own styles. The manner in which the Websites are setup will be discussed and the sites will be analyzed in terms of navigation, supply chain, marketing, and legal ethical regulatory issues.


Amazon.com started out as an on-line bookstore that quickly expanded to fill a void in the eBusiness world. Amazon not only offers books, music and movies, they have expanded into musical instruments, gourmet food, health & beauty, sporting goods and many others. Amazon has international sites in Canada, United Kingdom, Germany, Japan and France.


Navigating around Amazon.com was a pleasant experience. The web page is set up with many hot links to different departments or stores. The left side of the page is designed as a search bar. The section is broken into categories to help in your search. If searching by categories is not the way you want to go, Amazon's own search engine is provided to assist in your shopping needs.

According to Amazon.com (2004), Amazon has obtained a US patent (5,960,411) on an...