Majestic steakhouse business plan.

Essay by iamdon79University, Bachelor'sB, November 2003

download word file, 19 pages 4.6

Executive summary

Majestic Steakhouse - a steak buffet, differentiating from typical restaurant, will provide a unique combination of excellent food at value pricing with a fun and entertaining atmosphere. This North American business concept will be the answer to an increasing demand in the West Yorkshire market. The public wants value for everything that it purchases is not willing to accept anything that does not meet its expectations, and wants entertainment with its dining experience.

In today's highly competitive environment, it is becoming increasingly more difficult to differentiate one restaurant concept from another. Majestic Steakhouse does this by being the first and only buffet concept that features mesquite-grilled, first-class sirloin steaks, cooked on or displayed grill, for one medium price. We will be serving top quality, 21-day aged steaks that are hand-cut daily on the premises and seasoned to perfection. Our grill will be out in the open and loaded with steaks cooked to the proper degree of doneness that our guests request.

With our high dinner volume, there will be no waiting for a steak since we will have the grill stocked with every degree of doneness. No other national chain has tapped this market, with read meat increasing in demand today; we believe this feature will ensure our success.

This plan is prepared to obtain financing for the initial launch of this concept in August 2003. The financing is required to begin work on kitchen design, architectural plans, manuals and recipe books, site selection, equipment purchases, and to cover expenses in the first year of business. Additional financing will need to be secured for the one subsequent unit anticipated in August 2006. The nature of the business will ensure positive cash flow.

The financing, in addition to the capital contributions from the four partners, will allow Majestic to...