Management Information Systems in Zwilling

Essay by raindollcnUniversity, Master'sA+, June 2004

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Information systems and technologies (including e-business and e-commerce technologies and applications) have become a vital component of successful businesses and organizations. Information technology can help all kinds of businesses improve the efficiency and effectiveness of their business processes, managerial decision-making, and workgroup collaboration and thus strengthen their competitive positions in a rapidly changing marketplace.

Zwilling J.A.Henckles Shanghai has focused on that are domestic market and international market, in both with existing drastic competitions. Although the market size of domestic is relatively small, the market growth in kitchenware consumption is rapid. On the other hand there are great amount of potential premium kitchenware consumers in the international market, which might enable Zwilling gain more global market share. The key of application is how to select correct and fitness information system. The purpose of this paper is to describe Zwilling J.A.Henckles Shanghai facing the businesses opportunities and enterprise development how to setup the information system to help management of the firm to develop business in China.


Zwilling J.A.Henckels AG is Germany company which is located in Solingen/Germany. The history of this world famous symbol begins with its registration in the cutler's Guild Scroll of trademarks in 1731 Solingen, more than 270 years ago. The products of Zwilling J.A.Henckels are sold worldwide in more than 150 countries. In 1996 the company established the joint venture in Shanghai, China. Using state-of -the-art know-how and German technology and steel, the Zwilling J.A. Henckels Shanghai Ltd produces top quality knives of German Standard.

In 1996, Shanghai Zwilling has grown from a small start-up 30 operators to 560 operators company that leads knife field worldwide. Throughout its history, the Company has made a consistent and substantial investment in research and development to expand its product line to serve a wide range of high-level customer...