Managing Individual Behavior - Building Partnership with Edward Jones

Essay by cindyuyCollege, Undergraduate April 2007

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Managing Individual Behavior � PAGE �1�


Building Partnership with Edward Jones

For seven (7) consecutive years, Edward Jones & Co. consistently is included at the top twenty (20) of Fortune's "100 Best Companies to Work For in America." Recently it is ranked sixteenth (16th) overall, succeeding to HomeBanc Mortgage (14th), and Whole Foods Market (15th) (, 2006). And when asked how the company maintains its performance through time, Edward Jones' Senior Partner John Bachman explained, "We organized our firm like symphony. We have leaders in the symphony, and the leaders select the music and set the tempo. Each member of the orchestra is playing a solo… because they each have a part to play. The symphony is not complete without each member making a contribution (, 2002)." Undoubtedly, Edward Jones philosophy emphasizes the development of its participants. Nevertheless, to visualize how grandeur Edward Jones "symphony" is, it is prudent enough to discuss first the details of the company - from its core principles, the recruitment and training of its investment representatives, up to its committed services to its clients.

"Making Sense of Investing" on the Wealth of the Clients

Edward Jones serves individual clients with long-term investment strategies. As publicized in their website (, 2007), their core principles fundamentally include the following:

Focus on long-term investors,

Commit on the long-term philosophy that emphasizes quality and diversification, and

Build relationships with the clients by personal interaction.

At Edwards Jones, approaches to investment are conventional. They deviate from fashionable trading trends, like online trading, merely because they believe that long-term investment is still the finest way to achieve financial growth and stability. Moreover, they provide quality investments by means of selecting secured companies to invest with. They typically would opted for companies that have...