Contents
21.0 Introduction �
32.0 Marketing Environmental Analysis �
32.1 Political �
32.2 Economical �
42.3 Social �
42.4 Technology �
53.0 Target market analysis �
64.0 Competitor analysis �
75.0 Pricing strategies �
75.1 Market skimming �
75.2 Market Penetration �
75.3 Price discrimination �
85.4 Psychological pricing �
96.0 Promotional Techniques �
96.1 Advertising �
96.2 Public Relation �
106.3 Sales Promotion �
106.4 Personal Selling �
107.0 Ethical Issues Consideration �
128.0 Conclusion �
139.0 References �
�
1.0 Introduction
The secret of eternal youth, the elixir of life and the key to against the aging process have been discovered for century mankind. Therefore, as a marketing team for a cosmetics company, who is working on a new face cream formula in 1995, a very unexpected fortunate mistake was made by accidently create a substance which will actually stop the aging process and its tracks. This achievement is a great success and every con-men and scientist have been dreaming of.
SK-II brand logo
English: Cover for Sustainable Business Booklet.
Baltic Collagen pure, bioactive, anti aging prepar...The chief geneticist have keep this breakthrough quiet for fifteen years and even used herself a guinea pig for this anti-aging substance. By doing this, she has bathed twice daily in a bath using the substance added for fifteen years. In result, she never even looks a day older, but at a generic level she is exactly the same age now as she was fifteen years earlier. Therefore, the cream has no side effect. With the success of this cream, the board is ready to promote this product to the public.
As a marketing team, we need to focus on how to use our marketing knowledge on creating our anti-aging cream to the public. Therefore, we also need to analyze the environmental analysis by analyzing the PEST analysis of our company. Furthermore, we also look into our...