Work-in Progress
1. Introduction
1.1 Consumption habits.
As a consumer, we must understand The value of a product is not depend on its cost, but on it to bring customers the benefits. We can get more profits and benefits, then we will definitely go for this product. The same kinds of products with different brands of contrast, we will choose the we needs and wants.
1.2 Definition of Needs and Wants
Need is something you have to have, something you can't do without.
Want is something you would like to have.
2. Decision Making Process/ Buyer Behaviour
2.1 Definition of Buyer Behaviour and Decision Making Process
Consumer buying behavior refers to the people in order to satisfy himself or herself, the family's needs or to satisfy the needs of production companies to buy products or services interest shown by various acts, and place the decision-making process to purchase goods.
Market Street
… more workers and consumers …
ConsumerDecision Making Process is that consumers carefully evaluate a product, brand or service and select a good one to buy to satisfy their needs of a particular product in the process.
2.2 Characteristic of Buyer Behaviour
his is the Model of consumer buying decision process,it contains Cognitive problems, Search for information, Evaluation of alternatives, Purchasing decisions, After the evaluation of options.
The formation of consumer attitudes is the result of long-term accumulation of national culture, but also a direct reflection of social reality, the concept of personal consumption in the impact of many factors, mainstream consumer attitudes and personal factors that affect consumer attitudes are formed by fundamental factors.
3. Marketing Mix
3.1 Briefly discuss the background of Pservice Product
I think everyone knows IKEA, the company set up in Sweden in 1943, 'for most people to create a better everyday life' is the IKEA company since its inception...