NATIONAL ECONOMICS UNIVERSITY
Subject: Marketing for Hospitality and Tourism
Lecturer: Hoà ng ThỠThu Hương
Workgroup
Phan Thanh Mai
Tạ Anh Trang
TrÆ°Æ¡ng Huyá»n Trang
NguyỠn Thiên Trang
Lê Thá» Há»ng Nhung
Nguyá» n Nguyá»t Minh
Nguyá» n Há»ng Ngá»c
Há» Quang Minh
POHE K53
HANOI- 2013
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Table of Contents
I. Starting Point ................................................................ - 2 -
II. Project's Overview ....................................................... - 2 -
III. General information: .................................................. - 3 -
IV. Customers: ................................................................. - 4 -
1. Demands of target customer: .................................. - 4 -
2. What can you have? .................................................. - 7 -
3. Comparison: .............................................................. - 8 -
V. Company ................................................................... - 11 -
VI. Conclusion ................................................................ - 13 -
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I. Starting Point
Busy work.
Busy daily life.
Busy parents.
Everything that makes your kid emotionally closed down, and don't
even know how beautiful nature is, how trees are planted, how
animals are raised. They just want to stick to the computer, i-phone,
xbox and every high-tech equipment. . They don't know how to live
when they're out of parents' hands.
Busy work.
Busy daily life.
Busy parents.
That is also the reason why your family can't stay together even for
a meal, not to mention family quality time together.
We want the children to know about the ever so green scenery, the
peacefulness of the rural area; we want them to know how to plant a
tree, how to take care of the animals. Most important of all, we want
your kids and their children have a happy time together, as a family.
That's how the idea of FAMILY FARM was born.
II. Project's Overview
Our Family Farm Tour will bring you the best memories with your
beloved. You'll be visiting the rural area, staying with the hard-
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