INDUSTRY GUIDE: MARKETING & ADVERTISING Note: The fields and occupations listed below represent only a sampling of options
MARKETING
Marketing professionals seek to understand customers to influence their purchase and use of products or services. Your clients may be other businesses (B2B Marketing) and/or consumers (B2C/Direct Marketing). You may work in the marketing department of an organization (in-house) or for a marketing firm. Brand/Product Manager: Responsible for profit/loss and key elements of strategy (including pricing, distribution, promotion/advertising, aspects of the product/service itself) for a product or service within a company. Determine sales potential of new or existing products. May control price and product development. Digital/Social Media Marketing Manager: Work to achieve client's overall marketing goal within the digital space. Utilize interactive tactics such as blogs, social media, display advertising, newsletters and mobile to create marketing campaigns. Oversee multiple projects and interact with various teams (creative, tech, account and sales). Market Research Analyst: Collects, analyzes and interprets qualitative and quantitative data to determine the demand for certain products and services. Evaluates the effectiveness of existing and planned marketing strategies. May work in house or for market research agency. Marketing Consultant: May work for a strategy or marketing consulting firm to provide guidance to organizations regarding branding, price strategy, research, etc. VAULT GUIDES (through NYU CareerNet)
PROFESSIONAL ASSOCIATIONS JOB BOARDS
Marketing and Brand Management prsa.org NYU CareerNet Technology and New Media Gurus ama.org /nyama.org Marketing.jobs Top Media & Entertainment Employers cencom.org Indeed.com Top 50 Consumer Products Employers marketing.org SimplyHired.com
ADVERTISING
Advertising professionals work in advertising/marketing departments of many types of organizations (in- house) or more commonly, for advertising agencies. Agencies may provide everything from strategy, ad development, and media buying to production (full-service firms), or they may focus on just one service (boutique firm). Agencies may work across industries or specialize in...