Marketing Analysis of Blizzard Entertainment

Essay by lsun012University, Master'sA-, July 2008

download word file, 3 pages 3.0

Blizzard Entertainment® is a premier developer and publisher of entertainment software. After establishing the Blizzard label in 1994, the company quickly became one of the most popular and well-respected makers of computer games. By focusing on creating well-designed, highly enjoyable entertainment experiences, Blizzard has maintained an unparalleled reputation for quality since its inception.

Blizzard's track record of back-to-back number one selling games spans more than a decade, and with blockbuster hits such as World of Warcraft®, Warcraft® III: Reign of Chaos™, Diablo® II, and StarCraft®, the company has earned several consecutive Game of the Year awards. In addition, Blizzard's online-game service,®, is one of the largest in the world, with millions of active users.

The high-quality products based on Blizzard's games have also proven popular and garnered much critical acclaim. These products include action figures, novels, manga, board games, pen-and-paper role-playing games, apparel, and the World of Warcraft Trading Card Game, which is a bestseller in its category.

Extending the reach of its game universes even further, Blizzard is currently at work with Legendary Pictures, the studio behind the feature films Batman Begins, Superman Returns, and 300, on a live-action Warcraft movie.

The reason that the Blizzard became so successful on making games is that the company interacts with the customers.

Firstly, all the staff of Blizzard are the game lovers, they know what is hot, and what the customers want to play and see. This will help the company knows the target market better, also give a direction for gaming development. For example, in the early 90s, when the real-time strategy games came out, Blizzard launched their Warcraft I, and quickly became popular. After the success of Warcraft I, the company launched Diablo I during the 1998 to 2000, this created the new generation of the...