Marketing on a B2C site Versus B2B Site

Essay by shanbananaA, June 2007

download word file, 5 pages 5.0

The internet has created avenues for organizations to market products and services to a diverse group of consumers. According to Debra Murphy of Vista Consulting (2007), "business-to-business (B2B) and business-to-consumer (B2C) marketing is different" (p. 1). While there are some individuals who believe that marketing is marketing, no matter what industry the company may be in, the fact is, marketing is very different when it comes to marketing to other businesses and marketing to consumers. While B2B marketing depends upon building and maintaining relationships with suppliers and producers B2C marketing depends on focusing on customer expectations and demands.

Marketing on the InternetE-business is established between Business-to-Consumer (B2C) or Business-to-Business, this refers to the buying and selling of products and services through the Internet. B2C involves consumers shopping for and buying personal and household products through websites such as Walmart, Target, or Sears, to name a few. In order to attract customers to their website a business needs to create a marketing strategy and use techniques that will encourage consumers to shop online for products on their websites.

There is brutal competition for advertising on the internet and organizations need to be flexible and innovative when creating marketing techniques to attract a targeted audience. A business can use a web portal, which will help with logistics and help to create new channels for the business as well as give better service to the customer. When a business uses this type of tactic, conducting a thorough analysis of the company product is advised in order to ensure that the company is competitive against other internet businesses (Alex Margarit, 2007, p. 1). While there are, still some problems with the success of web sites such as how to charge individuals for clicking onto a website that not many websites have sufficient amounts...