Marketing Defined

Essay by KinghighUniversity, Master'sA+, July 2006

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This week's assignment is to define and describe Marketing. At the first read of this assignment, the writer felt the project would be a fairly easy to put to paper and complete. Well, after reading three of the five reading assignments for week one, it can honestly be claimed that marketing is by far a more complicated process than first imagined. This author's first notion of marketing came a long time ago from a television sitcom, but as time and life experiences allow for increased exposure to the market place and American commercialism, one most wonder why one should, "Just do it", "Wazzup?," and why should I buy a Chevy?

This author's definition of marketing: those processes, to include developing a strategy, designing, product/service planning, cost analysis, material and supply requirements, transportation, distribution areas/coverage, training of sales force, and placement of product on shelves, and product ready for sales.

Through a search of the internet, the author was able to find this definition of marketing using, "the process of organizing and directing all the company activities which relate to determining the market demand and converting the customers buying power into an effective demand for a service and bringing that service to the customer, (

A second definition states that marketing, "...ascribes all those activities which accelerate the movement of goods or services from the manufacturer to the consumer. In other words, it means those activities connected with advertising, distribution, merchandising, product planning, promotion, publicity, research and development, sales, transportation and warehousing of goods or services. (

Now, this author would point to the old 1990's Nike marketing campaign that was trendy and unique and had plenty star power, "Just Do It" and Nike had the greatest ball player on earth, Michael Jordan as their spokesman,",,,. Nike made $673 million in...