MASTER OF BUSINESS ADMINISTRATION
AWARDED BY NOTTINGHAM TRENT UNIVERSITY
ASSIGNMENT SUBMISSION FORM
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Name of Student: Timothy Ong Toon Mun
Student Registration Number: PP205
Module Name: Managing Strategic Marketing
Module Number: 08
Assignment Title: Marketing Mix
Submission Due Date: 12th April 2009
Student's Electronic Signature: Timothy Ong
Plagiarism is to be treated seriously. Students caught plagiarizing, can be expelled from the programme
Managing Strategic Marketing
Marketing Mix
By
Timothy Ong Toon Mun
12th April 2009
( 3,675 words)
TABLE OF CONTENT
4EXECUTIVE SUMMARY �
61.0 Introduction �
72.0 Company Background �
83.0 Literature Survey �
104.0 Brief of Product & Market �
115.0 Present Marketing Mix of TEL CT Lithius �
115.1 Present Marketing Mix - Product �
115.2 Present Marketing Mix - Price �
Deutsch: Klassischer Marketing-Mix Franzika eines ...
English: Representation of a Marketing-Mix with th...
The 4 P's for a good Politiv of Marketing-Mix125.3 Present Marketing Mix - Place �
135.4 Present Marketing Mix - Promotion �
146.0 Proposed Improvement to Marketing Mix �
146.1 Proposed Marketing Mix - Product �
156.2 Proposal Marketing Mix - Price �
166.3 Proposal Marketing Mix - Place �
166.4 Proposed Marketing Mix - Promotion �
187.0 Conclusion �
208.0 HAVARD REFERENCING �
208.1 BOOKS. �
208.2 JOURNAL ARTICLES AND RESEARCH PUBLICATIONS �
208.3 ELECTRONIC AND PRINT MEDIA �
219.0 APPENDIX �
21Appendix 1 �
21Top Equipment Suppliers 2007 �
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EXECUTIVE SUMMARY
Marketing Mix for TEL on CT products like Lithius Series is high concentration on Products & adequate focus on Price, Place & Promotion. In order to put forward a marketing mix that will not jeopardized TEL CT product's 80% market share & continue to be a market leader in his field, it is to modify the present Marketing Mix & improvised it to...