University Of Atlanta
Marketing Research & Analysis (620)
Marketing Plan for
SHARP Plasmacluster Air Purifier
Group 6
Abdul Rahim Mohd
Abdel Rahman Al Fahoum
Feras Agha
Sahar Omar
Emad Shehada
Fatima Omar
Mohammed Shehada
Sofian Al Dahshan
Executive Summary
Cosmos ITL Group Middle East plans to enhance its UAE market share for one of its products; i.e. SHARP Plasmaclusterî Air Purifiers, despite dealing with a diversified range of electronics but this plan is exclusively initiated to serve the potential market demand for this particular product only in light with the huge concerns and worries of H1N1 Virus Swine Flu across UAE residents and business owners in which this product helps in protecting the people and the environment from this virus and many other harmful airborne substances. To achieve this objective, we will increase revenues/sales and improve client post sale service, thus, reposition the company as the leading distributor and service provider for this category of products, hence, cross sell other products eventually through our gathered clientele database and serve the environment in the same time.
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Figure 3Our new marketing focus, made explicit in this plan and exclusive for the SHARP Plasmaclusterî Air Purifiers in the UAE, renews our vision and strategic focus on adding value to our target market segments; i.e. homes, small and large business offices, hospitals, schools and universities in our local market. Our marketing challenge is to position our product and service offerings as the high-quality, high value-add to the health of the society, our goal is to achieve 100% increase in sales over the coming 5 years and 100% customer satisfaction, we believe that superior customer service leads to superior sales acheivement.
The sale price of SHARP Plasmaclusterî Air Purifiers is AED 1,600 including AED 1,200 in total expenses (inclusive cost of goods, storage, variables & non-variables,