Marketing Plan For Cellphone

ContentFreface………………………………………………………………………..…..2Objective ………………………………………………………………………….3Situation Analyse……………………………………………………………….…4Development of Opportunity…………………………………………………….13Strategies…………………………………………………………………………..17Tactics………………………………………………………………………………18Action Plan …………………………………………………………………………21Budget ………………………………………………………………………………22Control Plan ………………………………………………………………………..24Conclusion …………………………………………………………………………25Appendix ……………………………………………………………………………26PrefaceCell phone services have been one of the fastest growing industries in modern history. Most people today use cell phones because of the convenience of communication cell phones bring to us. Because cell phones are portable, people can communicate with each other anytime and anywhere. Therefore, cell phones can increase productivity and efficiency for the social economy. With the development of the technology in cell phone industry, cell phones are not just for making phone calls today, they also have become an entertainment device. For example, cell phones now have variety of entertainment functions, such as playing games, watching movies, listening to music, and taking digital pictures. Since the last 20 years, cell phone industry has been developed dramatically. As a result, there are considerably more customer-oriented than there were in previous years and competition between cellular phone companies for the best cellular service has become intense.

English: Mobile phone evolution Русский: Э...

A Japanese cell phone with various stickers and ch...

English: Cell phone tower near the village of Loze...

Currently, there are few cell phone service companies in New Zealand, including Telecom and Vodafone. As the services they provide are the same, how to provide better service in order to attract more customers has become an issue for the cell phone companies. In this paper, the author will analyze the current situation of cell phone industry in attempt to draw up a marketing plan for a new cell phone service company.

ObjectiveOur short-term goal is to maximum our market share through the mobile banking service, at least attract more and more people in the aged of 25-45 utilize our service. We discover these people usually have a certain number of friends which will be benefit to our service. For example, after our consumer take advantage of our service, they will share their experience to their friends, neighbors or relatives. Customer...