Marketing Plan: Final Paper

Marketing Plan: Final Paper

Introduction

Introduction goes here.

Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan

Please try to link your section to the one ahead of if it.

Develop an initial sales promotion schedule

Please try to link your section to the one ahead of if it.

Create an advertising plan

Please try to link your section to the one ahead of if it.

By viewing a marketing strategy as a way to form relationships, Microsoft has the opportunity to increase their consumer base and outdo the competition. Several types of marketing relationships can exist for this company. Microsoft has the opportunity to build relationships with its consumer, by listening and understanding his or her needs, desires, and interests, Microsoft can increase sales simply by creating a desired product, instead of focusing on mass marketing.

English: A simple binary tree diagram illustrating...

Front entrance to building 17 on the main campus o...

A picture of Microsoft's RedWest Campus

By building a relationship with these segments, Microsoft is ensuring repeat and dedicated customers. Microsoft could also build relationships with other companies such as intel to market their product. By partnering with a company that fits the consumers brand and advertising, Microsoft increases their odds of success in the consumer market. Microsoft Virtual Meeting Center is a tool that can be used by a wide range of individuals to provide a meeting-like atmosphere online. Product attributes define the features that make Microsoft Virtual Meeting Center valuable and appealing to the user. This meeting center is downloadable software that allows individuals to connect, using the Internet, from different locations. Increased communication is an attribute of this product that benefits manufacturers, businesses, employees and management as well as consumers. Microsoft Virtual Meeting Center allows brainstorming and decision-making to occur without the time, money, and...