Table of Contents
1.0 Executive Summary1
2.0 Company Profile2
3.0 Situation Analysis6
3.1 Market Summary6
3.2 Market Demographics7
3.3 Market Needs8
3.4 Market Trends9
3.5 Market Growth9
3.6 SWOT Analysis11
3.6.1 Strengths12
3.6.2 Weaknesses14
3.6.3 Opportunities15
3.6.4 Threats15
3.7 PEST Analysis17
3.8 Competition20
3.9 Key to Success22
3.10 Critical Issues22
4.0 Marketing Strategy24
4.1 Mission and Vision24
4.2 Marketing Objectives25
4.3. Financial Objectives26
4.4 Target Market26
4.5 Positioning26
4.6 Marketing Mix27
4.6.1 Product27
4.6.2 Pricing31
4.6.3 Promotions31
4.6.4 Place32
5.0 Conclusion33
References34
Appendices35
1.0 Executive Summary
Apple Computer Inc. is a well known computer and High Tech product manufacturer company and considered among the biggest company of the world. Mac Mini is another product devastating product of Apple Industry which they produced against their biggest rivals in computer industry who is one the edge of capturing the majority market. Mac Mini is amazing product having an amazing high tech technology which no one has ever introduced.
A Mini full of Apple Mac minis
English: The 1st generation Mac Mini with the DVI ...
English: A first generation design of the Mac Mini...This report is a marketing plan for this product for launching it in Pakistani market. An Apple industry is specialized in marketing its high tech product globally and has a great successive rate in marketing itself in the consumer mind. Apple Industry, always emphasis on new innovative product which is of high quality but low in price.
2.0 Company Profile
The Apple Computer was incorporated in 1997. It was co-founded by Steven Wozniak and marketed by Steven Jobs. They introduced the first Apple I computer in 1976. The
Apple I was a failure but Apple II launched in 1980 was successful. The company offered its IPO in the year 1980.
In the early eighties, competition from the PC market and internal difficulties led to critical management changes. By 1983, Apple encountered danger with the entry of IBM into the PC market, and the failure...