Marketing Plan Phase IV � PAGE �23�
Marketing Plan Phase IV
Shahram Dashtipour
Judge Edward Singleton
Melissa Kline
Cruz Maldonado
University of Phoenix
Group I.D. WH06BSM03
Prof. Richard Hartman
MKT 421 - Marketing
July 12, 2007�
Mission Statement
--"Bringing the world of yesterday into the global family of tomorrow with communication ability for all."
Overview of Speak Easy
Speak Easy Corporation is a creative and innovative electronic company located in the Silicon Valley, California. Speak Easy employs 130 hand picked engineers from the best and brightest of the industry. Previously called Abstract Innovations Inc, Speak Easy has collaborated with the IBM, Darpa, and SRI international to develop the preliminary drawings and concepts. Intel Corporation has provided the Super Chip Technology for the main translator circuitry.
The Pacemaker Power Technology has provided the power necessary to operate the Speak Easy. Their innovative Micro Technology has been instrumental in the packaging process and in the actual prototype size of the Speak Easy.
Speak-Easy @ 20th Anniversary Festival 5/10
Speak-Easy @ 20th Anniversary Festival 4/10
Speak-Easy @ 20th Anniversary Festival 2/10For the rollout plan, there will be English, Spanish, Farsi, and Chinese translators that are completely operational. The research and development department has encountered many challenges with the different dialogs, which exist with in the Chinese version. The multiple dialog challenge is presented in the Farsi and many other languages also.
As in any other product that is new to the market, Speak Easy faces many obvious and unforeseen challenges. The marketing department has engaged in SWOTT analysis and has elected a product launch date on June 12th, 2007. All copy rights and patents are in place and in force for the Voice Translator.
Imagine entering a foreign country and instantly being able to speak the native language, the magnitude of comfort and ease to fit into any society when one can communicate freely. Speak Easy will empower travelers...