Marketing Plan - What's for Dinner

Essay by Margie1University, Bachelor'sB+, February 2004

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Executive Summary

What's For Dinner? will provide healthy and delicious solutions to that age old question...What's For Dinner? The mission of What's For Dinner? is to provide high quality food at reasonable prices to service busy households.

What's for Dinner? is a home catering service that will provide a hot, home cooked nutritional meal that is delivered or picked up at our Farmington Hills location. What's for Dinner? offers a large selection of entrees, side dishes, salads and desserts that appeal to all of our customers.

What's for Dinner? has two chefs, one delivery truck with two delivery drivers and two staff persons. The chefs are certified in Asian, Indian, Italian and Caribbean cooking as well as the traditional meals. If a customer has an old family recipe, they can provide us with the recipe and we will prepare the food within 72 hours. What's for Dinner? will also provide the option for our customers to request foods to be prepared using organic ingredients as well as having the traditional meals prepared with a variety of ingredients.

What's for Dinner? will focus on poor eating habits and the necessity to educate consumers to eat healthier. What's for Dinner? will provide healthy alternatives to processed and packaged foods by daily preparing meals made with the freshest ingredients.

Our meals are priced from $6.99 to $8.99 to compete with family restaurants like Boston Market or Old Country Buffet. What's for Dinner? allows customers to submit meal preferences through our interactive website at www.whatsfordinner?.com. Same day orders are taken until 10 am; our mouth watering meals are affordable, convenient and made your way.

Environmental Analysis

External Environmental Factors

What's For Dinner? faces heavy competition from many areas. Obvious competition includes fast food restaurants and mid-priced chains like Chili's or Applebees. Additional competition was...