Marketing Research

Questionnaire Nr.

Drive in a Movie Questionnaire

Interviewer: Please read all questions to the respondent as they appear on the questionnaire. Only read the bold text. Interviewer instructions are in italics. Circle the figure that corresponds to the respondent's answer choice. Example: d

Int.: Introduce yourself to the respondent. Mention that you are a business student conducting a survey as part of a marketing research class. Briefly inform the respondent that this survey is about cinema.

At the beginning, may I ask you a few questions to determine if you are among the persons who I am supposed to interview?

1. Do you live in Vienna?

If NO Æ thank respondent and terminate interview.

2. Respondent's gender:

Male………………………………………… 1 GENDER

Female …………………………………….. 2

3. What is your age?

15 - 24……………………………………… 1

25 - 34……………………………………… 2

35 - 44……………………………………… 3 AGE

45 - 54……………………………………… 4

55 - 64……………………………………… 5

The questionnaire we used to select patients.

English: This plan was created for the Wikimedia F...

, U.S. Secretary of Commerce

65+…………………………………………. 6

4. What is your highest level of education? Just tell me the letter of the category in which you fall.

Show respondent card 1

5. Which are your favorite genres of movie?

Int.: Check all that apply

6. On which languages you prefer to see a movie?

Int.: Check all that apply

German……………………………………… 1

English ……………………………………… 1

Russian ……………………………………… 1

Turkish ……………………………………… 1

7. Are you going to the cinema?

8. How often do you go to the cinema?

1 - 2 times a...