University of Phoenix Online412/MarketingSeptember 4, 2009Executive SummaryMarketing is considered to be a concept that is complex involving a comprehensive course of action. Companies represent the consumers they aspire to serve by creating the significance for these consumers by preparing a marketing strategy. Once the marketing strategy has been identified and the marketing plan is created then the marketing strategy is set in motion. The kind of plan for marketing will center on a primary group of individuals and will be precisely associated with the marketing mix. The company will use a mixture of marketing tools to satisfy the customer needs and objectives established by the company known as a marketing mix.
Table of ContentsExecutive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
SCDC11: JESSE KUDLER + IAN FRASER
English: Introduction of mobile marketing research...
English: Mobile marketing research - Methods. . . . . . . . . . . . . . . . . . . 2Table of Contents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4Marketing Research . . . . . . . .