Kudler Fine FoodsKudler Fines Foods has decided to expand the business; the company has experience tremendous growth over the past few years. The company is focused on improving the efficiency of operations and what would be the best strategy on increasing the consumer purchase cycle. The company will focus their attention on revenue increase and loyalty along with profitability for their consumers. In the event of making this Kudler Fines Foods a success the company will be offering gifts packages to potential consumers (Apollo Group, 2004).
Kudler Fines Foods will be experiencing different marketing strategies for their upcoming development. The company will focus marketing in the areas of how to expand services, frequent shopper program, and how to increase efficiency of cost reduction. The company has several ideals in the area of expanding to the customers. For example, Kudler will sponsor cooking parties to teach customers how to prepare a specialty dish.
SCDC11: JESSE KUDLER + IAN FRASER
English: A business ideally is continually seeking...
English: A schematic illustrating the evolving rel...This will help to draw the consumers to engage in training classes by well know chefs and celebrities including Kathy Kudler herself (Apollo Group, 2004).
Kudler is banking on the anticipation outcome which would increase purchase rate from customers. If the customer rate is high end beverage and margin food the consumer will have to indulge in making Kudler Foods as a social network. If Kudler is consider as a social network time in the store will increase revenues and the consumer will come back for more entertainment. Kudler will have to make each visit more interesting by having the consumer to enter multiple high end contests with high end tickets. If the consumers are bringing a friend they will have a chance to purchase private cooking classes at a premium price. This type of marketing will encourage loyalty and word of mouth (Apollo Group, 2004).
Kudler frequent shopper program is designed to track purchases of individual and his or her behavioral. The program will be design to identify behavioral patterns in customer purchases hoping to refine the process which offers customers the best value. Kudler consumers are not focused on price but the quality of specialized product. Kudler will stand out from others that offer the same discount and coupon programs that most businesses use as low end marketing. The bigger picture that Kudler sees for there customers will be to promote loyalty points. The points will be redeemed for high end gifts for example, a travel package or an upgrade to fist class on an airline of his or her choice (Apollo Group, 2004).
Kudler is now focusing on cost reduction and how to increase efficiency. The company has an ideal on internal processes, and how would the company be able to improve their increase value to customers. The company is planning to benchmark Target Department Stores, with is strategy in mind the could would have to implement a few upgrades for example, a new software system and a training program for inside sales employees. With this type of excitement in marketing the purchase department has come on board and found ways in reducing cost by ordering food items rather than go into the stores. This will minimize the amount of food that would be stored at the department stores, and the customer will not have to worry about an item being out of stock (Apollo Group, 2004).
Kudler firm will be implementing a sales data and financial tracker that will sort information. For example, the dollar value, how much profit margin from each customer's transaction, and profit from dollar sales daily this system will be put in place to tract the information over time. The company market budget will consist of new initiatives, marketing communication, marketing research and expenditures, and the growth strategy. New initiatives will include consumer and customers having cooking classes, rollout of program for research and development, and a program for supplier relations. Marketing communication will include local newspaper, radio stations, sponsoring different sporting events to help with the advertisement. The research will consist of the market size, place, different studies on benchmarking and opportunity. The company plans to have the ideals in place within six months by kicking off the loyalty program right away (Apollo Group, 2004).
The importance of competitive intelligence is gather information that is need for the area of research. A company has to understand the changing dynamics in the competitive environment. Tracking on line blogs, media, and customer discussions in different communities this help to develop and refine insider intelligence actionable. Companies will have leverage and power of the internet that gives insight to interaction conversation. Companies will be able to initiate the knowledge and to exchange information with key stakeholders and purchase influencers.
Apollo Group, (Copyright 2004 é by Apollo Group, Inc.). virtual Organizaton. Retrieved October 5, 2008, from University of Phoenix Web site: https://ecampus.phoenix.edu/secure/aapd/ubam/libraries/ubamlinks.htmGlobal Fluency, Kim T. Gordon (2004). Entrepreneur.Com. Retrieved October 5, 2008, Web site: http://www.globalfluency.com/capabilities/index.html