Marketing Research Paper

Essay by myworkisyourworkUniversity, Bachelor'sA, November 2009

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In this paper we are going to discuss Kudler Fine Foods, which is an upscale gourmet food market. Kudler Fine Foods was founded by Kathy Kudler, whose main purpose of opening a gourmet food market that would stock a wide selection of the freshest ingredients as well as all of the tools a gourmet cook could ever want. Kathy was certain that combining the convenience of one-stop shopping with reasonable prices would be a recipe for success. Kathy Kudler opened her first store in 1998 and is currently having opened an additional two stores. The three store location are in La Jolla, Del Mar, and Encinitas.

Kudler Fine Foods have five current departments. They have a bakery that has its own modern European Style Bakery. They mix their own dough and create fresh breads and pastries including fruit tarts, table loaves, flat bread and the flakiest croissants in Southern California.

Kudler has a meat and seafood department that is acquired from certified organic producers. The meat and seafood products are fresh and prepared in the store to your order. The butcher shop carries aged beef, variety of poultry, lamb, home made sausages, local seafood, and live lobsters. The produce department offers over 350 fresh fruits, vegetables, herbs and spices. Our stores carry a complete line of the finest dairy products including Irish butter and organic milk. We are known for our wide assortment of gourmet cheeses. We carry over 250 varieties of cheese from 21 countries. Kudlers have a wine department that brings you an extensive collection of domestic and imported wines and spirits. Whether you want to mix the quintessential martini or find the perfect wine to serve at your next dinner party, Kudler's is the place to shop. You will find that our stores carry a wide variety...