Marketing Research On water conservation

Executive summaryIn this research we have discussed the management problem of developing a campaign to generate awareness among the Victorians towards water conservation. Thus the research team came up with some of their objectives that would help the management to base what type of campaign they have to develop. Further for accomplishment or to achieve these objectives the organization had to plan a research design which helps the researchers to develop strategies of what type of research is to be conducted, what information is required, what data collection techniques are to be used then the data is required to be scaled so that it can be converted into a sample. This sample is then surveyed through questionnaires and finally the data is analyzed to check its relevance with the research objectives To interpreting the data to provide results and recommendations.

Table of content1.introduction………………………………page- 42.background summary…………………….page-53.management decision problem…………..page-64.research problem…………………………page-65. Research design…………………………page-7a.

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Type of research……………………………page-7b. Type of information……………………….. page-7c. Method of data collection…………………. page-7d. Scaling techniques………………………… page-8e. Questionnaire development……………….. page-9f. Pretesting…………………………………. page-9g. Sampling techniques………………………page-9h. Plan of data analysis……………………… page-96. Result………………………………………… page-107. Limitations and caveats……………………….. page-118. Conclusions and recommendations………….... page-129. Reference………………………………………. page-141. IntroductionThere are various issues that are currently being looked at which include climate change, global warming, oil prices. One issue which is most under rated is water conservation which would have been one of the major problems in Australian government's books. This problem is not too young in Australia as we had massive draught conditions for 12 years. Melbourne lost 1300 mm or 14 ft which is quite a big loss relating to any other current issue. Before this problem gets worse we need to join hands and get together towards the noble cause. If people go on using the water resource carelessly this might just probable end or create...