Marketing strategies

Essay by melina_69College, UndergraduateB-, September 2008

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Planning is the anticipation of future needs and wants and determining strategies to achieve organisational objectives. Strategic planning is the managerial process of creating and maintaining a fit between the organisational objectives, resources and evolving market opportunities.

Planning helps to generate an ultimate plan or concept and communicating this through established objectives, in order to create a desired direction for the future of an organisation/business. In this process - forecasting is commonly used as an estimate and frequently changed as a result of the environment. This is strongly used with a view of fulfilling the wants and needs of the organisations objectives.

The measures, which manipulate external influences are the 4 P's (describe how the objectives will be achieved), the SWOT analysis and the PEST analysis. Change is always bound to occur and therefore external influences are considered to be a big part of this. External influences, such as government legislation with Alco pops play a major part in changes.

Price and distribution are major factors. Manufacturers of alcohol would benefit from the price being raised. These take part in the final decision making process of what the organisation really wants and needs to achieve, sequentially these should generate ideas between the organisation as a whole and not only from management.

A strategic plan is often used as a guide to classify practical plans. This is updated regularly, as nothing stays in place for long and change always occurs. It is the owners or managers job to organise the workplace, to set goals and objectives with the help of the whole team. This is needed to review, inform and update the previous plan. An action plan/goal is needed for measurement with such a developing planet; people need goals in order to complete deadlines. There are so many effects, which...