The Mass Media and Social Construction.

Essay by zhuyrfUniversity, Bachelor'sB, October 2003

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The Mass Media and Social Construction

The mass media industry is implicated in social construction. There are "Ways of Seeing" which serve state-corporate interests at the expense of the interests of the people. This is because there is a direct relationship between the mainstream press and the political economy of state-corporate capitalism in the construction of the false reality. The system of capitalism heavily indoctrinates the population through the mainstream press. The mass media fulfils this duty, because it is owned and controlled by the corporate class. In other words, economics and media are inter-linked.

Herman and Chomsky provide evidence for this reality in Manufacturing Consent. (Herman and Chomsky) They show how the mainstream press is run by the political economy and how the viewer is made into a pawn. The two authors build a propaganda model in which they reveal how the U.S. government exploits the media to enforce control over the people.

The mass media, therefore, is a corporate tool that is used to indoctrinate the population. The viewer is told what kind of desire he should have.

If a person watches the media carefully, he will be able to see that certain programs have hidden messages and assumptions that reveal a certain bias against certain groups. Even the language that is used is based on certain premises that the corporate order wants people to think is normal. Yet all of these messages shape values. To a large extent, this process is about how people give approval to their own domination without even knowing it.

Herman and Chomsky reveal how the language of the U.S. mass media is actually very limited. The parameters of debate are very narrow. What this basically means is that people think they are having a free-for-all discussion, but in fact...