how mass media influences the public opnion regarding key political issues in pakistan?

Effects of Mediatization of Politics on Public Opinion regarding the Key Political Issues in Pakistan

By

Muhammad Imran

For

Award of Degree of Bachelors of Business Administration (Honors) in

(Marketing)

Session: 2010 to 2014

RESEARCH COMPLETION CERTIFICATE

Certified that Muhammad Imran id No. 10U0659 Session 2010 to 2014 has carried out and completed the research project entitled " Mediatization of Politics in Pakistan" under my supervision for requirement for the award of Degree of Bachelor of business Administration Honors (Marketing) by Lahore School of Economics.

Research supervisor

(Zehra Raza) Lahore School of Economics

TABLE OF CONTENT

ACKNOWLEDGEMENT ................................................................................................... 3

ABSTRACT ......................................................................................................................... 4

CHAPTER 1: INTRODUCTION........................................................................................6

Overview

Background

Dawn of Private News Channels in Pakistan

Mediatization of Politics

Influence of Media on Politics of Western world

Influence of Media on Politics of Pakistan

Research Question and Significance of Study

CHAPTER 2: LITERATURE REVIEW.............................................................................15

CHAPTER 3: METHODOLOGY......................................................................................22

Research type

Data Type and Research Period

Population and Planned Sample

Research Hypothesis

Sources of Data

Techniques

Data Analysis

Data Interpretation

CHAPTER 4: RESULTS AND ANALYSIS.....................................................................26

English: Utror, Swat Valley, Pakistan

Map showing the cities the five passed through: Ka...

English: PTDC Malam Jabba Swat after fired by tali...

4.1 Reliability

4.2 Correlation testing

4.3 Hypothesis Testing

4.4 Demographics

CONCLUSION…………………………………………………………………………….

REFERENCES...................................................................................................................35

APPENDICES....................................................................................................................37

Appendix A: Questionnaire

Appendix B: Tables

Appendix C: Charts

ACKNOWLEDGEMENT

Praise be to Almighty Allah for giving me the strength to complete this research project with success. I want to express my gratitude to everyone who helped me finally extract the essence of my four years of studies in this institution. I am rightfully indebted to my supervisor "Zehra Khan" above all, for extending her support for the initiation and completion of this research project. Her selfless support, efforts and input toward the completion of this project had most valuable impact in not only the "selection" of the topic but also for clarification of certain ideas imperative for the research. The completion of this project...