Essay by kwesiwestUniversity, Bachelor'sA, September 2014

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McDonald's Social Responsible Plan

McDonald's Social Responsible Plan 9

McDonald's Socially Responsible Plan

Kwesi Orlando West Technical Management

Embry Riddle Aeronautical University


I agree that in modern society, companies and big organizations popularity depends on its social responsibility. McDonald's uses Corporate Social Responsibility as a marketing strategy in the day to day business. It is responsible to create a public persona based upon social responsibility when wanting to promote good business etches in a community. CSR is the core element of a McDonnell's mission, but some might say its a persona adopted for marketing purposes. They are seven steps to Effective Corporate Social Responsibility and McDonnell's has incorporated all of them (1) Define your messaging (2) Involve your customers (3) Create a scorecard (4) Use social media (5) Partner with a third party (6) Seek publicity and (7) Repurpose your CSR reports. And by applying these seven steps McDonnell's will continue to have the ability to help transform the global food marketplace and to lead its industry towards sustainability.

This journey will require key steps is Social Responsibility and long-term vision. McDonald's is the world's leading global food service retailer with more than 35,000 locations serving approximately 70 million customers in more than 100 countries each day. More than 80% of McDonald's restaurants worldwide are owned and operated by independent local business men and women. With grate power comes grate responsibility, and McDonnell's has shown a great deal of Effective Corporate Social Responsibility.

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McDonald's Socially Responsible Plan

The goal with this initial McDonald's social responsibility report is to share with you the view of McDonald's progress and plans related to the community, environment, and people. The principles behind our commitment to social responsibility were ingrained in our culture by McDonald's Corporation founder, Ray...