McDonalds Case Study

Essay by naruchanCollege, UndergraduateC, June 2008

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Well, all of us know of these two. Very close to our heart and something that's a great way to hang out with family & friends.

Well, we all know of McDonalds and Starbucks, don't we? Lets try to learn a little more about them - what is their strategy and how have they become a global brand.

Give a brief introduction of McDonalds and Starbucks. Not more than 5 lines each.

Task One•Give a brief introduction of McDonalds - Not more than 5 lines.

oGlobalization of McDonalds - Discuss in detail•Give a brief introduction of Starbucks - Not more than 5 lines.

oGlobalization of Starbucks - Discuss in detailTask TwoCompare the globalization approaches of Starbucks & McDonalds The parameters to be used for this comparison are:•Cultural Environment•Economic Environment•Political & Legal Environment•Any other parametersTask ThreeSituational AnalysisMcDonald's is planning to capitalize on the public's willingness to pay $4 for a cup of coffee by hiring baristas and dropping espresso machines in 14,000 of their fast-food outlets.

Meanwhile, Starbucks, with business lagging, is fighting back with an "if you can't beat 'em, join 'em" strategy, by offering heated breakfast sandwiches and adding drive-thru windows to some of their locations.

These two chains as polar opposites - one designed as a sophisticated faux living room where customers could get a decent coffee drink and read their newspapers; the other, a riot of plastic-and-vinyl booths and bright fluorescent lighting where meals are counted in billions served. Is it really possible for these two worlds to collide?Assume you are a business manager at either one brand (either McDonalds OR Starbucks). What would be your strategy towards this situation.

"Mention the brand that you are choosing for task three in the title of the task"Criteria for markingMax MarksMarks ObtainedRemarksWritten English Language Skills15Quality of Research35Analytical capability, logic...