How a medium sized company from Denmark expand their business to UK market.

Essay by slothdickUniversity, Bachelor'sA-, January 2006

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1. Introduction

Denmark is a snug and comfortable country, which is located in Northern Europe, islands in the Baltic Sea and the northern part of the Jutland peninsula bordering the Baltic Sea and the North Sea. His geography offers this country fertile marine Natural resource.

Assumptions that a medium-sized company named MIB Industri A/S processes fish using hermetic technology in Copenhagen, Demark.

The company sells mainly in Demark. It has had limited exporting experience, primarily in Germany and Austria. At present, the company decided to expand business abroad. The first short term strategy to enlarge the international market share is to explore the possibility of MIB Industri A/S entering the UK market.

Overview of Denmark

The Kingdom of Denmark is the smallest Nordic country, situated in Scandinavia, in northern Europe, bordering the Baltic Sea and the North Sea, on a peninsula and a number of islands north of Germany and Poland, southwest of Sweden and south of Norway.


total: 43,094 km"

land: 42,394 km"

water: 700 km"

Land boundaries:

total: 68 km

border countries: Germany 68 km

Coastline: 7,314 km

Maritime claims:

contiguous zone: 24 nm

continental shelf: 200-m depth or to the depth of exploitation

exclusive economic zone: 200 nm

territorial sea: 12 nm

Climate: temperate; humid and overcast; mild, windy winters and cool summers

Natural resources: fish, petroleum, natural gas, salt, limestone, stone, gravel and sand


Currency: 1 Danish krone (DKK) = 100 øre

Exports - commodities: machinery and instruments, meat and meat products, fuels, dairy products, ships, fish, chemicals

Exports - partners: European Union 66.6% (Germany 21.4%, Sweden 11.2%, United Kingdom 9.2%, France 5.3%, Netherlands 4.5%), Norway 6.0%, United States 4.7% (1998)

Imports: $43.9 billion (f.o.b., 1999)

Imports - commodities: machinery and equipment, petroleum, chemicals, grain and foodstuffs, textiles, paper

Imports - partners: European...