STRATEGIC MANAGEMENT: INTERNAL ANALYSIS AND SWOT
CASE Assignment
To complete Module 3 Case Assignment, please read the information in the background material, look for more information (from previous modules and library resources), and then write a 4- to 5-page report answering the following questions:
What are H-D's top two or three strengths for moving forward in the competitive motorcycle manufacturing and sales environment?
Describe what you consider to be two or three of the weaknesses that are likely to have the greatest impact, and what H-D is doing (or should be doing) to overcome these weaknesses.
Wrap up by overviewing the more salient points of your entire SWOT analysis (from your Module 3 and 4 Case Assignments) and give your impressions in relation to whether you think the corporation will continue to be competitive and be able to continue to meet its mission.
An introduction stating the thesis, position, or central theme of your paper, a main body focusing on the key assignment specifications, and a conclusion concisely stating the main points of your analysis and the conclusions you reached.
The 1490cc HD engine. Rubber mounted.
Harley-Davidson motorcycle
Harley-Davidson 1200 cc SV 1931Introduction
Harley-Davidson, Inc. is a U.S. based motorcycle manufacturer which was founded in 1903 and still remain one of the best American companies. Over the years, Harley-Davidson has adopted different strategies to promote their products in order to maintain its profitability and presence in the U.S. and International market. This paper will include the internal analysis identifying the company strengths and weaknesses and my personal impression is the company will be able to continue to be competitive and able to fulfil its mission.
Three Major Strengths that Contribute the Company to be Competitive in the Motorcycle Manufacturing and Sales Environment
Harley-Davidson, Inc. is a recognized brand legend, not just in the United States but all over the world, representing value,