Mobilink GSM Pakistan Report on Marketing

Essay by reportprofessionalUniversity, Bachelor'sB, July 2010

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Mobilink GSM started operations in the year 1994, from then on it has shown enormous growth. At the time when it entered the market it was a small player in the cellular market of Pakistan, it is now the market leader both in terms of growth as well as having the largest subscriber base in Pakistan. the main head office is in Islamabad and it had other offices are in Karachi and Lahore.

What makes Mobilink GSM the preferred choice of its customers is that MOBILINK provide state-of-the-art value Added Services that no other cellular operator offers. A few of these include Short Message Service (SMS), Mobilink GSM-The News Info services, Mobilink GSM G-Mail, Mobilink GSM G-Mail, Mobilink GSM Fax & Data Services, International Roaming, Secure Communication and Innovative tariff structures.


"To be a superior communications service company in Pakistan which provides the best value to its customers, employees, business partners and shareholders."

This statement also reflects the image of high quality products that Mobilink offers.

. Quality is the cornerstone of the success of the Mobilink Company. People all over the world show their trust in the company by choosing Mobilink products. This trust comes from a quality image that has been built up over a time period. Therefore, the quality of the products ultimately enhances the quality of the consumer's life. Finally, it is quite evident that the organization has actually implemented its vision statement in the business practices that it carries out. Also, the vision statement has been an important guideline for any SBU that the company has started and this is portrayed by the success that each SBU of Mobilink enjoys.


MOBILINK provide its customer with post sales services i.e. they promise their customers to help them in...