Ryan McDade
A Comparative Vertical/Horizontal Analysis: Google & Yahoo
Final Project ACG2011
Professor Margaret Carrie Smith
Summer 2014
Two words: Google it. I don't believe that there is any other phrase that has been used more often when it comes to looking up any sort of information over the internet. For almost two decades now Google has been an everyday part of our technology-dependent lives. Of course there are always going to be the doubters and those that deny Google's superiority, but its history speaks for itself.
About the Company
Google was founded in by Larry Page and Sergey Brin during their tenure at Stanford University. In 1996, Page and Brin began working on a search engine called BackRub that operated only on Stanford servers and ultimately, BackRub took up too much bandwidth to run on those servers. Fast forward to 1997; Google, named after the mathematical term "googol", was registered as a domain.
Page and Brin decided on this name because their mission was to establish a source of infinite information on the web. In the next few years Google took off. With some generous investments, the founders were able to continue to build the powerhouse search engine they created.
Google takes into account many things when searching for the most relevant pages to any search. Using algorithms, Google looks at each word you type and even your location when it comes to supplying an answer that relates to your inquiry. Google has now even spread its fingers further into the world of technology and created a web browser, laptops, phones, and a number of applications. As you can imagine, this has surely widened the eyes of many in the financial world. Google first made a splash into the stock market in 2004, when it announced that the...