Negotiation Article Review

Essay by rutag01University, Bachelor'sA+, October 2014

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Running Head: Two Negotiation articles � PAGE \* MERGEFORMAT �1�

Negotiating

Jonathan M. Bernard

MGT/445

September 29, 2014

Marie Smith

Negotiation Articles

This analysis will briefly summarize two different negotiation styles, utilizing articles from the internet. The first article will analyze the use of accommodation while negotiating and will focus on the Comcast/Time Warner merger proposal. The second article will use the integrative negotiation model and will explore how Adidas used it to effectively overcome a problem of which soccer ball design to utilize during the World Cup. Finally this analysis will outline how these strategies impact my current work setting.

Comcast and Time Warner announce Merger

Comcast and Time Warner are the number one and number two cable companies in the US. In early 2014 Comcast announced that it had made a bid to purchase Time Warner for 45.2 billion dollars (Cohen, 2014). This deal will secure Comcast as the one of the largest media companies in the world and give them reach of the majority of cable households and digital assets in the country.

The deal has been challenged from competitors as too large and that it will give them an unfair advantage in the markets they are in by reducing competition.

Comcast from the beginning utilized the strategy of accommodation. They knew that the SEC and their competitors would scrutinize the deal from the time it was announced. Immediately Comcast put out a proposal to shift some of their subscriber base to other cable companies. This way some of the competitors who felt they would be hurt would actually grow their subscriber base and revenue. Comcast knew they would still have the best markets and some of the smaller markets would be a distraction to their overall plan. Companies such as Cox communication was one of...