NEW ZEALAND : UK Inbound Market Tourism

Essay by decay4gmxCollege, UndergraduateB+, June 2014

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Running head: UNITED KINGDOM INBOUND MARKET TO NEW ZEALAND � PAGE �1� UNITED KINGDOM INBOUND MARKET TO NEW ZEALAND � PAGE �13�

United Kingdom Inbound Market to New Zealand

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United Kingdom Inbound Market to New Zealand

Introduction

New Zealand has been among the top tourist destinations for European countries including United Kingdom. It has also provided a good inbound market for other Asian countries such as China, Korea and Japan amongst others. In the last few years, New Zealand has recorded growth in the inbound arrivals. This was evident in 2011 when the country hosted the IRB Rugby World Cup. The following year there was a drop, which signified a return to the regular levels. Currently, a new trend is emerging, where the country is recording an increase in inbound arrivals from Asian countries while westernized ones have recorded decrease (Tourismnewzealand.com, 2014). One of this country is United Kingdom, whose inbound arrivals in New Zealand are expected to continue dropping by a CARG of 4% in the near future.

This can be explained by the financial and economic uncertainties in the European countries that were hard hit by the economic recession. Conversely, the total inbound arrivals are expected to grow by a CARG of 4% in the next few years. Much of this growth is expected from the developing Asian countries.

Current Situation

The performance of the United Kingdom's inbound market to New Zealand has been beneficial to many sections of the country's economic structure. This is because of various commercial subsections embedded in the operations of this industry. To begin with, an evaluation of the current situation of this inbound market indicates its role in the development of the hospitality industry and exportation subsection. For instance, in 2012, this inbound market contributed significantly to the placement...