News Media - The Essence of A News Organisation

Essay by zkhughUniversity, Bachelor'sB+, March 2004

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Time of great change brought on by technology - redefining journalists role and news organisations products

"h 'We are living in the "late age of print," as new media scholar Jay David Bolter describes it, a time when words printed on paper are being replaced by words flashed on computer screens. In this early stage of new media, we are still in the process of discovering the shape journalism will take in a new age.' From Christopher Scanlan's 'The web and the future of writing', June 2000.

"h 'Mono-media is dead. The creative product of your newsroom is going to multiple platforms. The packaging of the news product has to be multipurpose -- for broadcast, the web, the cell phone, the PDA, the bathroom mirror.' From Nora Paul's 'Putting the technology tools to work', Feb 2000.

Changing routine in news consumption

"h Move away from traditional one source of news like a daily paper and evening news.

No longer have clearly defined 'we', 'them' and 'us' of media production and consumption (Trench paper). Market research work from ITN in UK revealed that people look for news headlines from online services (equivalent of news wires really), but still like terrestrial tv and radio for background and detail on stories all provided in familiar format.

"h How people access new: range from newspapers, radio, tv, email, internet, mobile phones, interactive tv, PDAs (palm pilots).

"h Quality issues: web provides a platform for anyone to publish anything, and people have access to material previously unavailable eg: press releases.


"h Broadcasters don't have to be located in country they're broadcasting to eg: ITN Worldwide news provided for PBS in US.

"h People are more mobile (travelling abroad for work and leisure) and have interest in what's happening worldwide.

"h Global economy: oil price...