Essay by mudit20A+, April 2009

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Globalisation ProcessThe company was established in 1950’s by, Bill Bowerman, a national track and field coach at the University of Oregon constantly giving his athletes a competitive advantage trying different track surfaces for his runner therefore Bowerman began cobbling shoes for them, and the other person to help Bowerman was Phil Knight, a talented middle-distance runner that enrolled in spring at Oregon in 1955 to complete Bowerman’s programs.

Knight proposed his shoes to Japan for manufacturing but they were unanswered thus he made a call to Japan to persuade them to make him a distributor of the Tiger shoes in the United States. Knight send several pairs to Bowerman to make a sale but striking that Bowerman offered Knight to became partners for the Tiger footwear designs.

Products that Nike makes are clothes, footwear, apparels, equipment and accessories which includes for sports, normal wear, school, sock, sweatshirts, shorts, pants, causal shirts, jackets, hats, bags, balls, gloves and many other products are provided.

The head office of Nike is on 175 Commerce Valley Drive West Suite 500 Thornhill, Toronto.

Nike produces its products in more than 700 shops around the world located in countries outside the United States. These factories are located in Indonesia, China, Taiwan, India, Thailand, Vietnam, Pakistan, Philippines, and Malaysia and other countries in Asia. Nike products are made here because labour is cheap in these countries; however criticism from CorpWatch, Nike had to disclose the information about its contract factories in the Corporate Governance Report.


Impacts of GlobalisationThe negative impact Nike has made on the world from its products is that people are using products which are manufactured from other countries depending on good quality enforcing Nike westernising their country. Other negative impact on Nike’s products is that countries are losing their identity...