Nokia- New Product Development

CIMP/Group 3/ Nokia_NPD Page 1

Group 3

Submitted To :

Prof. Rajeev Verma

Submitted By :

Group 3

60009 Ankita Pandey

60010 Ankur Jha

60025 Muskaan

60026 Neha Srivastava

60031 Rohit Kumar

Project Report On

"Nokia- New Product Development"

CIMP/Group 3/ Nokia_NPD Page 2

Letter of Transmittal

Group 3

PGDM

Batch of 2013

CIMP

Prof. Rajeev Verma

CIMP

Patna

Dear Prof.

Find an enclosed copy of the research report "Nokia- New Product Development".

This report is a summary of our findings from the research conducted over a period

of last one month, ending on 28th March, 2014. This will aid in understanding the

practicality in finding out different attributes in developing a new product that can

help Nokia regain its market in Smartphone segment. It will also help us find the

positioning Nokia in Indian Market.

We have tried to include the best possible data mostly relevant to the topic we are

covering.

Yours Sincerely

Group 3

CIMP/Group 3/ Nokia_NPD Page 3

ACKNOWLEDGEMENT

We take this opportunity to express our profound gratitude and deep regards to our

guide Prof. Rajeev Verma and Prof. Jyoti Verma for her exemplary guidance,

monitoring and constant encouragement throughout the course of this report. The

blessing, help and guidance given by them time to time shall carry us a long way in

the journey of life on which we are about to embark.

Lastly, We thank our friends from PGDM 2013-2015 for their constant

encouragement without which this assignment would not be possible.

GROUP III

CIMP/Group 3/ Nokia_NPD Page 4

Contents

LETTER OF TRANSMITTAL .................................................................................................................................................. 2

ACKNOWLEDGEMENT ....................................................................................................................................................... 3

EXECUTIVE SUMMARY ...................................................................................................................................................... 6

Conclusion ......................................................................................................................................................................... 7

Recommendations ............................................................................................................................................................ 7

PROBLEM DEFINITION....................................................................................................................................................... 8

BACKGROUND TO THE PROBLEM ................................................................................................................................................... 8

STATEMENT OF THE PROBLEM ...................................................................................................................................................... 8

APPROACH TO THE PROBLEM ........................................................................................................................................................ 8

RESEARCH DESIGN ............................................................................................................................................................