Overview
Fabtek is an industrial titanium fabricator. The company is facing issues like poor deliveries and capacity constraints. The company has a certain amount of pre-booked orders for the coming fiscal year. On top of these, the company has the option of choosing from 4 different orders. The company also has to take into consideration the views of different stakeholders (Marketing, Operations and Finance) while making this decision. What follows is an analysis of the different options against these cumulative criteria. Final recommendations have been presented on the basis of this analysis.
Current issues
Late Deliveries of finished products due to capacity shortage
Reduced working capital due to late payments
Higher the complexity of the job, more Is the delay
Lack of skilled resources especially in welding which is the core competence of Fabtek
Fabtek is being pulled into price competition by its competitors, not able to command a higher price because of its specialization in complex welding
The fabrication employees want technically challenging jobs whereas marketing prefers simple orders that be repetitively done
The 4 Options
Refco
The price of the deal is $6 million and will be the biggest order Fabtek has received Refco will pay 20% of the labour and material costs for every 25% project completion Refco has had a long standing relationship with Fabtek and has been its biggest customer but has recently faced issues with delivery delays |
Pierce-Pike
Pierce Pike employed Fabtek pretty late for its contracts; till then, it had been awarding contracts to Fabtek's competitors. |
Request for pressurized reactor from Pierce pike to Fabtek |
The price quoted by Fabtek was $3.9 million on the job |
There were concerns whether Fabtek could do the job in hours expected |
Reactor involved some unusual fabrication in which Fabtek was inexperienced |
Pierce Pike was apprehensive of... |