One Page Summary of Yeo Hiap Seng Case Study.

Essay by super_fetusCollege, UndergraduateA-, October 2005

download word file, 1 pages 0.0

Key Points:

Poor Strategic Direction - Expansion:

North America: limited experience and knowledge of this market. Did not have resources and understanding required to survive

Distribution Relationships - Corona:

Perhaps guilty of neglecting existing relationships (Corona) in the effort to try and expand and form or strengthen other relationships (Schweppes, Budweiser, Danone etc.)

Takeovers - 1994:

Extended takeover battle spanning around half a year - obvious negative impacts for corporation

Future Steps - 1997:

Financial year ending December '97 showed significantly diminished profit comparative to previous year. Concerning, despite many noteworthy new investments.

Brief Timeline:

1901: Yeo Hiap Seng Holdings Founded (family business)

1968: Publicly Listed

1994: Family infighting leads to takeover of the now "second largest food and beverage company in Singapore" by Ng Teng Fong's Far East Group

Hindsight:

Better corporate governance would have enabled Yeo Hiap Seng to pre-empt and manage family business conflicts.

An understanding of the nature of the conflict and the exploration of the ways to manage the conflict could have been identified by a more competent governing body and helped to ensure the continuity and growth of the family business.