Online Games As Marketing Tool

Essay by nadia786University, Master'sA, August 2008

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If we analyzed then we come to know that the customers benefit from online marketing though gaming tools in lots of ways. It is interactive, instant and provides access to a profusion of comparative information concerning products, companies and competitors. Marketers also benefits from online marketing. For them, it helps customer association building, reduces costs, increases competence, provides more suppleness and is in the form of the Internet, a worldwide medium that enables buyers and sellers in dissimilar countries to interrelate with each other in seconds. Marketers can behavior online marketing by generate an electronic storefront; placing ads online, contribute in Internet forums, newsgroup or using online e-mail or webcasting. Though, there remains a possible for customer abuse, ranging from annoyance and unfair practices to dishonesty and fraud. In adding, there have been rising concerns about attack of privacy, perhaps the most hard public policy issue at present facing the online marketing manufacturing (James Niccoali, 2000).

After World War II, American multinational companies (MNCs) found great opportunities in Europe, Asia, and Latin America. While marketing was technically far less advanced than in the late 1990s, products were adapted to local markets since production was often localized. Gradually, multinational marketing came to mean marketing to different countries with local adaptation of products and promotions. That certainly contributed to the rise of new approaches in marketing disciplines. In the end of the 1950s, market segmentation gave marketers a tool to divide given markets into more homogeneous subgroups. The early 1960s witnessed the conceptualization of the marketing mix with its "4Ps" of marketing (product, price, promotion, and place). Starting in the late 1960s, product positioning enabled marketers to place a product or brand in a specific location in the consumer's perceptual map of a product category. Concurrently, marketing research techniques...