Opportunity Research Survey

People's Republic of China Global Market

Success in China since 1984 led to an expansion agreement for 2006-2015 following lessons learned. Affordable and nutritious bottled water and milk products are ranked high in need with a preference for healthy products without artificial additives which is a natural expansion option during China's economic boom. According to the results from the 46 Kraft offices in China, the timing is right for healthy choices and worker availability. Expansion into India, a border country, is imminent and this may prove to be the first step towards future growth; additional research parameters are available in a separate report. One value of Kraft is adaptability for local tastes. Biscuits, including cookies and milk crackers, are already in expansion. Milk mixed with Tang has proven successful and Ensure© by Abbott is a possible competitor in certain regions. As China has a need for safe drinking water or products, production of premixed drinks enhanced with calcium or fiber would allow for storage and shipping to areas of China without an urban base.

Lietuvių: Kraft Foods

China, Shibangou Bridge underpass, Fuling, Yan...

English: A row of drinking water vending machines ...

Included are the questions posed as well as factors that support this recommendation.

Survey, China Offices

Please complete the following information and return by email prior to July 21, 2006. These questions are your opinion of the market indicators and observations in your regional area.

Office _______________________________________________________________

Name of Respondent: ________________________ Date: _____________________

1. What indicators have China's consumers' grocery choices trended toward health-conscious foods in recent years? Type of Measurement: nominal--indicator to classify

2. Have sales in China of dairy products increased in recent years? If so, where and when? Type of Measurement: ratio--number of years, number of locations.

3. What products compete with Milk Mixers and Tang? Type of Measurement: nominal--competition for classification

4. What is the overall market share of Kraft products in...