Organizational Impact
Change can be tricky for organizations that do not engage in innovation; innovation is necessary for a business to remain competitive, drive performance toward long-term success, and to meet and exceed customer expectations. For this reason, many organizations rely on creativity and innovation to reinvent or transform its product or service to accommodate current customer needs and market demands.
Nike
Phil Knight and Bill Bowerman met at the University of Oregon 1955. Bowerman was the track and field coach who was constantly seeking ways to provide his athletes a competitive advantage (Nike, 2010). Knight was a talented track star who competed for Bowerman. Upon completion of his degree, Knight designed quality running shoes and approached a manufacturer in Japan to make his shoes. His first sale was to his college track coach who surprised him by offering to become his partner. While Knight sold the shoes out of the back of his car, Bowerman tore the shoes apart to improve the design by making them lighter and better and enlisted his runners at the University of Oregon to test his latest creations (Nike, 2010).
English: Apple's headquarters at Infinite Loop in ...
With CEO of Apple Inc. Steve Jobs.
English: Steve Jobs shows off the white iPhone 4 a...With the addition of runner Jeff Johnson in 1971, the company became Nike and the brand mark known as the "Swoosh" made its debut at the 1972 Olympic trials.
Nike has cultivated its product and services through its innovative marketing strategy. One such innovation was the introduction of Air Nikes featuring Michael Jordan and the "Just Do It" campaign, making the brand even more popular to its worldwide customers. Nike evaluates its customer base by evaluating product features and benefits and how it benefits customer needs on a global level. Innovating technology and fashion create advancement in sport products that appeal to the amateur and professional athletes alike. The likelihood of future success is...