Pepsi-Cola Products Philippines Inc.

Essay by kunalfiestaUniversity, Master'sA+, November 2004

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CASE NO. 11:- Pepsi-Cola Products Philippines Inc.

1. Stakeholders

1.1. The five-year girl and the injured: - as because of this incident a five year girl lost her life and nothing is more precious that life.

1.2. Customers: - because people were resting their futures in the hands of this number fever promotion campaign.

1.3. Victoria Angelo, her family and families like hers: - these people who didn't have enough money to eat were buying Pepsi in the hope of changing their whole life. The rich company Pepsi was making money by making these people believe that they might win a lot of money. Instead of using their scarce resources for something more real, these people spent it on Pepsi building up dreams of getting rich and leading a good life.

1.4. Pepsi-Cola Products Philippines Inc.:- as the campaign was launched by Pepsi-cola, it is responsible for the outcomes like deaths, lawsuits, injured etc.

1.5. Pepsi-Cola International: - as Pepsi-Cola Products Philippines Inc. is a part of the multinational firm with branches all over the world, this incident might negatively effect the sales in other countries.

1.6. PepsiCo Inc.:- as it owns 19% of the company.

1.7. Insurance companies: - The insurance companies are affected by this incident as a lot of the Pepsi-cola cars, trucks and wagons were destroyed by the angry public and these companies might have to pay for it.

1.8. Competitors especially Coca-Cola:- as a result of this incident coca-cola might be able to snatch away a huge chunk of the market from Pepsi.

1.9. Government: - It has to make sure that companies follow the laws and they have to protect the innocent consumers. The government has to make sure illegal and unethical activities do not happen. It has to make sure that...